We commercialize ideas by searching for, identifying and developing persuasive concepts in business and product development, strategy, and communications.

Our goals are to benefit the bottom line and humankind.

> VALUES   > PURPOSE   > VISION   > GETTING THERE   > STRATEGY

“Capitalism works because it encourages and rewards those who successfully take risks, adapt to change and develop profitable opportunities.”
Henry Blodget, “The Bonus Army” op-ed Dec. 20, 2006 New York Times

 

VALUES

• Respect all
• Positively influence family, friends, our communities and the world
• Encourage intellectual curiosity
• Nurture non-linear, free association idea development (the “String Theory")

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PURPOSE

• Perfect the process of uncovering ‘what if’ and ‘how about’ answers
• Help others

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VISION

• Within ten years be among the most respected idea sources in the world

  "Read, every day, something no one else is reading.
  Think, every day, something no one else is thinking.
  Do, every day, something no one else would be silly enough to do.
  It is bad for the mind to continually be part of unanimity."
  - Christopher Morley

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GETTING THERE

• Understand the needs and wants of clients, and know the difference
• Attract talented individuals enthusiastic about collaborating to create great ideas
• Push, pull, rip or tear apart comfort zones to deliver productive persuasion

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STRATEGY

• Position the combined forces of the organization to affect positive change in business, public service… and life

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