We commercialize ideas by identifying persuasive concepts in business, products, services, and communications and help focus on the target audiences that may be attracted to them. We then blend branding, marketing and advertising to create measurably persuasive 'go to market' programs.

Our goals are to benefit the bottom line and humankind.

> VALUES   > PURPOSE   > VISION   > GETTING THERE   > STRATEGY

“ "The only people in the world who can change things are those who can sell ideas."”
- Lois Wyse “

 

VALUES

• Respect all
• Positively influence family, friends, our communities and the world
• Encourage intellectual curiosity
• Nurture non-linear, free association idea development (the “String Theory")

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PURPOSE

• Perfect the process of uncovering ‘what if’ and ‘how about’ answers
• Help others

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VISION

• Within ten years be among the most respected idea sources in the world

  "Read, every day, something no one else is reading.
  Think, every day, something no one else is thinking.
  Do, every day, something no one else would be silly enough to do.
  It is bad for the mind to continually be part of unanimity."
  - Christopher Morley

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GETTING THERE

• Understand the needs and wants of clients, and know the difference
• Attract talented individuals enthusiastic about collaborating to create great ideas
• Push, pull, rip or tear apart comfort zones to deliver productive persuasion

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STRATEGY

• Position the combined forces of the organization to affect positive change in business, public service… and life

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